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Exec Insight by Jackson Hogg Recruitment
Exec Insight is a delve into the minds of the leaders of some of the most innovative companies in the UK today. In this series, Richard Hogg (CEO, Jackson Hogg Recruitment) finds out how engineering, manufacturing and technology business leaders got to where they are now and what challenges they encountered along the way.
Exec Insight by Jackson Hogg Recruitment
Will Butler-Adams OBE, Brompton Bicycle - Breaking Routine, Long Term Planning & Organic Marketing
December 04, 2019
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Jackson Hogg Recruitment
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Season 1
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Episode 1
In our first instalment of Exec Insight, we interviewed Will Butler-Adams OBE. Will is the CEO of Brompton Bicycle Limited, a manufacturer of folding bikes based in London.
Will started his career as a project manager in the Chemical industry before joining Brompton in 2002. Will's journey has taken him from chemicals to consumer goods, but the principles of management have stayed the same. In this episode, we talk to Will about his journey, the value of long-term planning, innovation and organic marketing.